As we come together to celebrate excellence across our industry, it’s only fitting that this year’s theme pays tribute to The Wonderful World of Advertising.

We’re here to honour the kaleidoscope of creative expression – where boundaries blur, imagination soars, and the everyday transforms into something extraordinary. In this vibrant world, advertisements are more than just messages; they’re art, theatre, and at times, they are tiny revolutions. They spark joy, provoke thought, stir nostalgia – and yes, sometimes even inspire us to hit that ‘buy’ button.

While creativity draws inspiration from all corners of life, it’s also shaped by the pioneering visionaries who laid the foundations of modern advertising. Their legacy continues to inspire, challenge, and motivate us to reach further and dream bigger.

I’m confident that this year’s awards will showcase a remarkable breadth of local creative talent – campaigns and ideas that will energise and inspire the next generation of storytellers, strategists, and innovators.

We are deeply grateful to our generous sponsors: Alexander Boyd Displays, Bauer Radio NI, Bauer Outdoor NI, Channel 4, Global, The Irish News, Q Radio, JCDecaux, Mediahuis, Pearl & Dean, Sky, The Sound House, UTV and U105.

Your continued support not only make these awards possible but also reflects your unwavering commitment to championing creativity in Northern Ireland.

Let’s come together to celebrate the power of ideas and the people who bring them to life.