pani collage
celebrate

The Wonderful World of Advertising

PANI Awards
Thursday 20th November 2025

Enter Now
WELCOME TO THE SIXTEENTH PANI AWARDS

As we come together to celebrate excellence across our industry, it’s only fitting that this year’s theme pays tribute to The Wonderful World of Advertising.

We’re here to honour the kaleidoscope of creative expression – where boundaries blur, imagination soars, and the everyday transforms into something extraordinary. In this vibrant world, advertisements are more than just messages; they’re art, theatre, and at times, they are tiny revolutions. They spark joy, provoke thought, stir nostalgia – and yes, sometimes even inspire us to hit that ‘buy’ button.

While creativity draws inspiration from all corners of life, it’s also shaped by the pioneering visionaries who laid the foundations of modern advertising. Their legacy continues to inspire, challenge, and motivate us to reach further and dream bigger.

I’m confident that this year’s awards will showcase a remarkable breadth of local creative talent – campaigns and ideas that will energise and inspire the next generation of storytellers, strategists, and innovators.

We are deeply grateful to our generous sponsors: Alexander Boyd Displays, Bauer Radio NI, Bauer Outdoor NI, Channel 4, Global, The Irish News, Q Radio, JCDecaux, Mediahuis, Pearl & Dean, Sky, The Sound House, UTV and U105.

Your continued support not only make these awards possible but also reflects your unwavering commitment to championing creativity in Northern Ireland.

Let’s come together to celebrate the power of ideas and the people who bring them to life.

JANINE WELLS
PANI Awards Chair

In The Wonderful World of Advertising, PANI’s primary objective is to promote excellence in all areas of the advertising, marketing, and allied media industries.

The awards celebrate all that is fantastic about our industry: the groundbreaking ideas, the powerful campaigns, and the dedication of everyone involved.

This event is a cornerstone of our industry – it’s a vibrant opportunity to celebrate the incredible talent, passion, and innovation that define us.

With our theme of The Wonderful World of Advertising, we are once again ready to be inspired as we showcase and honour the very best.

NICOLA DAVIS
PANI Chair
WE ARE MOST GRATEFUL TO ALL OF THIS YEAR'S CATEGORY AND ASSOCIATE SPONSORS FOR ENABLING US TO DELIVER THESE AWARDS