Press

ENTRY CRITERIA

 

Press entries can be submitted from advertising campaigns that have run in black and white, colour, page banners, supplements and a range of advert sizes.

The submitting agency needs to demonstrate how they interpreted the client brief and met the initial objectives agreed between agency and client. This will be achieved by showing the judges how the best use was made of art direction, copywriting, illustration, photography, typography and design so as to achieve a creative and successful campaign. Your entry for each category will require a brief overview of what the creative brief was and then examples of your creative interpretation of it.

 

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Press Award Categories

 

Best Creative use of the medium

Enter Now

Sponsored by:

 

Best Full Colour Display Advert

Enter Now

Sponsored by:

irish news 

Best Public Sector Campaign

Enter Now

Sponsored by:

abd

Radio

ENTRY CRITERIA

 

The submitting agency needs to demonstrate how they interpreted the client brief and met the initial objectives agreed between agency and client. All radio submissions should reflect the best creative use of sound, your script content, its simplicity and how you articulate the message to your audience. Remember to demonstrate your strategy, your media buying, the production needs and any voiceover talent used.

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Radio Award Categories

 

Best Radio Campaign

Enter Now

sponsored by

Best Use of Radio

Enter Now

sponsored by

Most Outstanding use of Radio as a Sound Medium

Enter Now

sponsored by

Digital

ENTRY CRITERIA

 

Digital entries should reflect the advertising uses on all of the following: Website, e-zines, Facebook, twitter, Instagram, Mobile Apps, Games.

The submitting agency should demonstrate how the digital campaign was planned and executed to fulfil the client brief. Engagement is the main focus of a digital campaign and your entry should include screen grabs and analytics to demonstrate the reach of your creative campaign.

 

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Digital Award Categories

 

Best use of Social Media

Enter Now

sponsored by

 

 

Best Digital Campaign

Enter Now

sponsored by

Magazine

ENTRY CRITERIA

 

This new category is for the best activity in local magazines meeting the overall entry criteria.
Entries can be submitted from advertising campaigns that have run in local Northern Ireland magazine titles.

The submitting agency needs to demonstrate how they interpreted the client brief and met the initial objectives agreed between agency and client.
This should include art direction, copywriting, use of magazine context and rationale for media and title selection.

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Magazine Award Categories

 

Best magazine advertisement

Enter Now

sponsored by


 

Best magazine campaign

Enter Now

sponsored by

ulster tatler group

Outdoor

ENTRY CRITERIA

 

‘The outdoor or ‘out-of-home’ entries must have used OMA member formats. The OMA is comprised of Clear Channel, Exterion Media and JCDecaux in Northern Ireland.

The formats which are considered for entry are: Billboard 48 sheets, 96 sheets, Squares, Bridges, Banners, Adshel 6-sheets, Adtalk phone kiosks, Adbox 6 sheets, Connect 6 sheets, CCNI Shelter Wraps, Rail 6s, CCNI Retail, Purchase Points, internal and external bus panels,StorePoints and digital formats including Asda Live, Adshel Live – Malls & Socialites.

 

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Outdoor Award Categories

 

Best use of Outdoor

Enter Now

sponsored by

clear channel

Best Outdoor Innovation

Enter Now

sponsored by

Best Multi Format Campaign

Enter Now

sponsored by

Television

ENTRY CRITERIA

 

Television advert entries will be adverts or series of adverts but can be over a short or prolonged period of time within the qualifying period.

Agencies will need to demonstrate how they have creatively interpreted the client brief to produce a creative television advert / series of adverts. This will include the script content and audio to work with the visual messaging.

 

Gold / Silver / Bronze will be awarded in each category

There are also additional ‘International’ Awards available please see the ‘International’ Awards Category

The Television Award Categories

 

Best Advert Under £25k

Enter Now

sponsored by

channel4 

Best Advert between £25k – 75k

Enter Now

sponsored by

channel4

Best Advert over £75k

Enter Now

sponsored by

channel4

International awards

ENTRY CRITERIA

 

The PANI international awards seek to recognise locally created work that has been implemented in markets outside Northern Ireland. (ROI; GB; Scotland etc.).
Any creativity by NI agencies or for NI based clients that has been used in markets other than Northern Ireland during the designated time period is eligible. These awards will be additional to the existing categories and will be split across the existing TV, Outdoor, Radio, Press, Magazine and Digital.

There will be gold and silver available in each media and awarded at the discretion of the judges.

The International Award Categories

 

Outdoor, TV, Press

sponsored by

 

Radio, Digital and Magazine

sponsored by

Media Owner Initiative Award

This category is designed to highlight the wider contribution media owners make in promoting and enhancing their own media product for the benefit of consumers, advertisers and agencies and to recognise that media owner initiatives are a vital part of our creative output.

ENTRY CRITERIA

 

There are two categories each with Gold, Silver and Bronze awards.

This award is open to all Northern Ireland Media Owners.

Category One:

Best media owner initiative aimed at increasing / delivering audience engagement via promotion or other activity.

Category Two:

Best media owner initiative aimed at growing / enhancing the audience base or benefiting and improving the media brand.

Enter Now

 The award judging will be coordinated by IPA and PANI.

ipa

Best Mixed Media Campaign Award

This new award is for the best Mixed Media campaign and should demonstrate the execution of a creative idea or strategy across a number of media channels. The judges will be looking for evidence of a campaign strategy across a variety of media channels.

You will need to submit examples of the campaign in the various media where it appeared. If some examples are already entered in other media categories they do not need to be renetered but you should highlight them to us and add in supplementary examples where appropriate along with the mandatory overview and brief to further illustrate the mixed media campaign strategy.

If you are entering a campaign which has already been featured in other categories there will be no entry fee applied. Otherwise the normal fee will apply.

Gold / Silver / Bronze will be awarded in each category

Enter Now

This category is sponsored by PANI.

Grand Prix Award 2017

As is traditional with the PANI Awards, the Grand Prix award will be the final award presented and is defined as ‘the best of the best’.

Each GOLD winner of each award from each category will automatically go through to the Grand Prix part of the competition. These Gold winners will then be independently judged by our full panel of judges, who will then score and vote on which campaign should be awarded PANI GRAND PRIX for 2017.

The judges’ decision is final and this process will be presided over by our Head Judge, Billy Mawhinney.

To clarify, no further entry criteria or submission is required. Gold winners will automatically qualify and this will be judged prior to the gala event and announced on the night of Thursday19th October 2017.

GRAND PRIX AWARD

 

Sponsored by:

pani

PANI are most grateful to all of this year’s category sponsors and associate sponsors.
For enabling PANI to deliver these Awards and for their ongoing support of PANI.

sponsors