1. Press

a) Most Innovative Use of Press 

Sponsored by: Reach Solutions

• AV Browne – One Belfast
• Genesis – HSENI Farm Safe ‘Breakout’
• Krow – Belfast International Airport ‘Night and Day corners’

b) Best Private Sector Campaign 

Sponsored by: The Irish News

• Krow – Women’s Aid ‘Unlock your lockdown’
• Krow – Kia ‘Power to Surprise’
• Krow – Belfast International Airport ‘B.Ored Traveller’
• Genesis – Fibrus Bufferfish
• Genesis – Barista Bar ‘Your Morning Fix(ed)’

c) Best Public Sector Campaign 

Sponsored by: Mediahuis

• BBDO – Tourism NI & HATS ‘In their own words’
• Krow – InterTradeIreland ‘Brexit Ready’
• Genesis – Public Health Agency ‘Portions’
• Genesis – HSENI Farm Safe ‘Breakout’
• Genesis – Public Health Agency ‘Not Sorry Mums’ Breastfeeding Campaign
• Genesis – HSENI ‘Asbestos’

2. Magazine

a) Most Innovative Use of Magazine 

• Krow – Kia ‘Leading the Charge’

b) Best Magazine Campaign

• Krow – Clarendon Executive ‘The Difference’
• Genesis – Public Health Agency ‘Not Sorry Mums’ Breastfeeding Campaign
• Genesis – Public Health Agency ‘Balmoral Vaccination’

3. Digital

Best Social Strategy

• MXB – Centra Own Brand
• Genesis – SPAR ‘12 Deals of Christmas Choir’
• Genesis – Barista Bar ‘Your Morning Fix(ed)’
• ASG & Partners – Leukaemia & Lymphoma NI, Empty Chairs Campaign
• BBDO – Tourism NI ‘A Small Step to a Giant Adventure’
• Krow – Tayto Rough Cuts ‘That’s Rough!’

Best Digital Campaign 

Sponsored by: Reach Solutions

• Krow – Women’s Aid ‘Unlock your lockdown’
• Krow – InterTradeIreland ‘Bitesize Brexit’
• ASG & Partners – HSC NI Foster Care ‘Give Hope a Home’
• Navigator Blue – National Museums ‘Counterpart project at the Ulster Museum’
• SMARTS – Diageo Bar Academy, ‘Virtual Success: Revitalising the Global Bar Industry’
• Bauer Media – ManGO FOR IT!

Best Use of Data/Analytics – new (1)

• ASG & Partners – ‘Smishing’

4. Radio

a) Best Radio Campaign

Sponsored by: Q Radio

• U105 – 365 Taxis
• Navigator Blue – Department of Justice NI, ‘It’s Still Abuse’
• Krow – RIFT ‘Who’s the daddy?’
• Bauer Media NI – Alphabella
• Genesis – SPAR Enjoy Local ‘Taste Testers’
• Genesis – Dept for Infrastructure ‘Shared Space’

b) Most Innovative Use of Radio 

Sponsored by: Cool FM, Downtown, Downtown Country

• Genesis – NI Water ‘The Value of Water’
• Genesis – Dept for Infrastructure ‘Shared Space’
• Genesis – SPAR Enjoy Local ‘Taste Testers’
• U105 – Smart Speaker
• U105 – All State ‘Voices of Hope’

c) Most Outstanding Radio Commercial 

Sponsored by: U105

• Bauer Media NI – Avenue Recycling (take it down)
• Bauer Media NI – Wilsons Auctions (moving memorabilia sale)
• Bauer Media NI – Morgan Fuels (to Belfast and beyond)
• Genesis – Dept for Infrastructure ‘The Signs’
• Genesis – Dept for Infrastructure ‘Shared Space’
• ASG & Partners – HSC NI Foster Care ‘Give Hope a Home’

5. Outdoor

a) Best Outdoor Strategy

Sponsored by: Clear Channel Northern Ireland

• Mediahuis – ‘Vaccines first, politics second’
• Genesis – Fibrus ‘Speedy Towns’
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• Genesis – NISRA Census 2021
• Krow – Forest Feast ‘Fuel their wild side’
• Krow – Women’s Aid ‘Unlock your lockdown’

b) Best Cross-Format Campaign

Sponsored by: global

• BBDO – Tourism NI & HATS ‘In their own words’
• BBDO – Tourism NI ‘A Small Step to a Giant Adventure’
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• Genesis – Public Health Agency ‘Smoking Law Change’
• Genesis – Fibrus ‘Speedy towns’
• Krow – Women’s Aid ‘Unlock your lockdown’

c) Best Creative Use of Out of Home 

Sponsored by: JCDecaux

• ASG & Partners – Firmus Energy ‘Live Life to the Firmus’
• ASG & Partners – ‘A Moment’s Pause’
• Navigator Blue – Liberty IT ‘Find Yourself’
• Genesis – Barista Bar ‘Your Morning Fix(ed)’
• Genesis – Public Health Agency ‘Smoking Law Change’
• Genesis – NI Water ‘The Value of Water’

d) Best Use of Digital Outdoor – new 

Sponsored by: Clear Channel Northern Ireland

• ASG & Partners – Firmus Energy Winter Campaign
• Navigator Blue – Liberty IT ‘Find Yourself’
• Mediahuis – ‘Vaccines First, Politics Second’
• Genesis – Barista Bar ‘Your Morning Fix(ed)’
• Genesis – SPAR ‘Hosepipe Bananza’
• Krow – Women’s Aid ‘Unlock your lockdown’

6. Television

a) Best Advert under £25k 

Sponsored by: 4 Sales

• Genesis – HSENI ‘Asbestos’
• Genesis – Public Health Agency ‘Smoking Law Change’
• Genesis – Fibrus ‘Bufferfish’
• Genesis – TEO ‘Rhonda’s Testimonial’
• Navigator Blue – ‘Live Here Love Here’

b) Best Advert between £25k-£75k

Sponsored by: 4 Sales

• Genesis – Public Health Agency ‘Not Sorry Mums’ Breastfeeding Campaign
• Genesis – Livestock & Meat Commission (NI) ‘The Truth About Beef’
• Genesis – Public Health Agency ‘Every Vaccination Brings Us Closer’
• Genesis – Public Health Agency ‘Portions’
• Mammoth – Hughes Insurance ‘Here for the journey’
• AV Browne – Hastings Hotels ‘The Doorman and the Duck’
• Navigator Blue – Department of Justice NI, ‘It’s Still Abuse’

c) Best Advert over £75k 

Sponsored by: 4 Sales

• BBDO – Tourism NI ‘A Small Step to a Giant Adventure’
• Genesis – Dept for Infrastructure ‘The Signs’
• Genesis – TEO ‘Don’t Pass It On’
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• Genesis – Dept for Infrastructure ‘Shared Space’

d) Best VOD Advert – new 

Sponsored by: 4 Sales

• ASG & Partners – HSC NI Foster Care
• Genesis – Dept for Infrastructure ‘The Signs’
• Genesis – Public Health Agency ‘Smoking Law Change’
• Genesis – HSENI ‘Asbestos’
• Genesis – TEO ‘Don’t Pass It On’
• Genesis – Dept for Infrastructure ‘Shared Space’
• Genesis – Public Health Agency ‘Portions’

7. International

a) Best International – Radio / TV / Outdoor

Sponsored by: The Sound House NI

• AV Browne – Hastings Hotels ‘The Doorman and the Duck’
• Krow – Kia ‘Power to Surprise’
• BBDO – Tourism NI ‘A Small Step to a Giant Adventure’
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• ASG & Partners – Remus Uomo

b) Best International – Press / Digital / Magazine 

• AV Browne – A New World of Resource
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• MXB – ‘Daybreak’

8. Media Owner Initiative Award

a) Best aimed at increasing/delivering audience engagement via promotion or other activity

Sponsored by: PANI

• Bauer Media – ‘Cash Call’
• Reach PLC – ‘The Power of Pause’

b) Best aimed at growing/enhancing the audience base or benefiting and improving the media brand 

Sponsored by: PANI

• Reach PLC – ‘Opening Eyes on Homelessness’
• Global Northern Ireland – ‘Thinking Outside the Bus’
• Clear Channel – Adshel Live
• UTV – ‘Better Together’
• PML Group – ‘Now Near Next’
• Bauer Media – ‘The relaunch of Downtown Radio’

c) Best Media Owner Sales Team of the Year

Sponsored by: PANI

• Reach PLC
• Global Northern Ireland
• Bauer Media
• UTV

9. Best Mixed Media

Best Mixed Media Campaign Award

Sponsored by: adsmart from Sky

• Genesis – Dept for Infrastructure ‘The Signs’
• Genesis – Dept for Infrastructure ‘Shared Space’
• Genesis – Public Health Agency ‘Not Sorry Mums’ Breastfeeding Campaign
• Genesis – Public Health Agency ‘Smoking Law Change’
• Genesis – Public Health Agency ‘Portions’
• Genesis – HSENI ‘Asbestos’

10. Cinema

Best Cinema Campaign

Sponsored by: Pearl & Dean

• Krow – Autoline Insurance ‘ChilliDrive’
• AV Browne – Hastings Hotels ‘The Doorman and the Duck’
• Genesis – Tourism NI ‘Embrace a Giant Spirit’
• Genesis – Public Health Agency ‘Portions’
• Genesis – Dept for Infrastructure ‘The Signs’
• Genesis – Dept for Infrastructure ‘Shared Space’