The Shortlist 2017

DIGITAL

Best Digital Display Advertising Integrated Campaign

• Genesis – Tourism NI
• Genesis – Genesis Crafty
• Genesis – SPAR Bank Holiday
• ICAN – West Coast Cooler
• Genesis – NI – I Am Your Money
• Ardmore – Subway New Store Launch

Best Use of Digital Advertising and Social Media

• Genesis – NI Water
• ASG and Partners – Integrated Education Fund
• Mammoth – The Rory Foundation Trick Shot
• ICAN – West Coast Cooler
• Navigator Blue – Live Here / Love Here
• Smarts Communicate – Harp Lager

RADIO

Best Use of Radio

• Edified Audio – Tile Source
• ASG and Partners – Electoral Commission NI
• ASG and Partners – Education Works
• Genesis – SPAR Squirrel
• Genesis – Firmus Energy

Best Radio Campaign

• Ardmore – Phoenix Natural Gas
• ASG and Partners – Electoral Commission
• Genesis – SPAR (UK)

Most Outstanding Use of Radio as a Sound Medium

• Genesis – Crafty Pancakes
• Edified Audio – Belfast Truck and Van
• Genesis – HSENI
• Ardmore – Translink

PRESS

Best Creative Use

• Walkers – Ulster Bank Balmoral Show
• RLA – Belfast International Airport

Full Colour

• Genesis – Tourism NI
• Walkers – Ulster Bank Balmoral Show
• RLA – Belfast Telegraph Recruitment
• RLA – Belfast International Airport

Best Public Sector

• Genesis – Invest NI
• Genesis – Tourism NI

OUTDOOR

Best Use of Outdoor

• Genesis – PSNI
• RLA – Belfast International Airport
• Genesis – Tourism NI
• Ardmore – Translink
• Genesis – SPAR / Local Produce
• RLA – Belfast Telegraph / Recruit NI

Best Outdoor Innovation

• Ardmore – Stena Spaaah
• ICAN – West Coast Cooler
• Walkers – Ulster Bank Balmoral Show
• PML NI – Power NI

Best Multi-Format Campaign

• Ardmore – Translink
• Genesis – Tourism NI
• Ardmore – Argento
• PML NI – Power NI
• RLA – Belfast International Airport
• Ardmore – Assisi Animal Sanctuary
• Kinetic Zenith – Molson Coors

TV

Best Advert Under 25k

• RLA – White Oats
• Genesis – Compare NI
• Genesis – Genesis Crafty
• Genesis – Eurospar Xmas Farm

Best Advert 25k-75k

• Genesis – Department of Justice
• ASG and Partners – Welfare Change
• Genesis – HSENI Farm Safety
• Genesis – SPAR Brand
• Genesis – Hendersons Eurospar Community
• Ardmore – Boxymo

Best Advert over 75k

• Genesis – SPAR Effortlessly Gorgeous
• Genesis – Tourism NI
• Genesis – Hendersons Spar Christmas
• Ardmore – Translink
• Genesis – Farm Safety
• Ardmore – Dale Farm – Future Farmers

BEST MIXED MEDIA CAMPAIGN

• mxb – River Rock
• RLA – Belfast Airport
• Mammoth – Centra
• ICAN – West Coast Cooler
• Genesis – Tourism NI<
• ASG and Partners – Causeway Coastal Route
• Genesis – Genesis Crafty

MAGAZINES

Best Magazine Advertisement

• ASG and Partners – Douglas and Grahame – Remus Uomo
• RLA – Belfast Telegraph/Recruit NI
• Ardmore Advertising – Down Royal – Wild horses
• Genesis Advertising – Genesis Crafty
• HNH Digital Ltd – Abbey Bond Lovis Insurance Ltd – fishing fly/fish gatefold
• RLA – Brett Martin – Introducing a clear plastic sheet into America

Best Magazine Campaign

• Genesis Advertising – PSNI
• mxb – Brett Martin – Drainage products, promoted by using well-known movie titles
• Navigator Blue – Clandeboye Lodge Hotel

MEDIA OWNER

Media Owner Initiative – Category 1

• Exterion Media – Metropolitan Moments – Bus Advertising
• Clear Channel Northern Ireland – ASDA Live
• Mirror Media – BelfastLoves

Media Owner Initiative – Category 2

• Mirror Media – The Heroes of Youth Awards
• The Irish News – Street Art
• Q Radio – Proud to be Local
• Belfast Telegraph / RLA – Rebrand of Belfast Telegraph’s digital estate

INTERNATIONAL

TV, Outdoor & Print

• Genesis – Invest NI (8 Determined, Creative)
• Genesis – Tourism NI
• Ardmore – Rowan Glen
• Genesis – Invest NI (5 Altogether More)

Radio, Digital & Magazine

• ICAN – Linwoods
• Genesis – Tourism NI
• HNH Digital Ltd – London Evening Standard
• mxb – Deep River Rock