We would like to thank everyone who took the time to enter the PANI Awards this year. Here is the much anticipated Shortlist…Good Luck to all!

The Shortlist 2017

DIGITAL

Best Digital Display Advertising Integrated Campaign

  • Genesis – Tourism NI
  • Genesis – Genesis Crafty
  • Genesis – SPAR Bank Holiday
  • ICAN – West Coast Cooler
  • Genesis – NI – I Am Your Money
  • Ardmore – Subway New Store Launch

Best Use of Digital Advertising and Social Media

  • Genesis – NI Water
  • ASG and Partners – Integrated Education Fund
  • Mammoth – The Rory Foundation Trick Shot
  • ICAN – West Coast Cooler
  • Navigator Blue – Live Here / Love Here
  • Smarts Communicate – Harp Lager

RADIO

Best Use of Radio

  • Edified Audio – Tile Source
  • ASG and Partners – Electoral Commission NI
  • ASG and Partners – Education Works
  • Genesis – SPAR Squirrel
  • Genesis – Firmus Energy

Best Radio Campaign

  • Ardmore – Phoenix Natural Gas
  • ASG and Partners – Electoral Commission
  • Genesis – SPAR (UK)

Most Outstanding Use of Radio as a Sound Medium

  • Genesis – Crafty Pancakes
  • Edified Audio – Belfast Truck and Van
  • Genesis – HSENI
  • Ardmore – Translink

PRESS

Best Creative Use

  • Walkers – Ulster Bank Balmoral Show
  • RLA – Belfast International Airport

Full Colour

  • Genesis – Tourism NI
  • Walkers – Ulster Bank Balmoral Show
  • RLA – Belfast Telegraph Recruitment
  • RLA – Belfast International Airport

Best Public Sector

  • Genesis – Invest NI
  • Genesis – Tourism NI

OUTDOOR

Best Use of Outdoor

  • Genesis – PSNI
  • RLA – Belfast International Airport
  • Genesis – Tourism NI
  • Ardmore – Translink
  • Genesis – SPAR / Local Produce
  • RLA – Belfast Telegraph / Recruit NI

Best Outdoor Innovation

  • Ardmore – Stena Spaaah
  • ICAN – West Coast Cooler
  • Walkers – Ulster Bank Balmoral Show
  • PML NI – Power NI

Best Multi-Format Campaign

  • Ardmore – Translink
  • Genesis – Tourism NI
  • Ardmore – Argento
  • PML NI – Power NI
  • RLA – Belfast International Airport
  • Ardmore – Assisi Animal Sanctuary
  • Kinetic Zenith – Molson Coors

TV

Best Advert Under 25k

  • RLA – White Oats
  • Genesis – Compare NI
  • Genesis – Genesis Crafty
  • Genesis – Eurospar Xmas Farm

Best Advert 25k-75k

  • Genesis – Department of Justice
  • ASG and Partners – Welfare Change
  • Genesis – HSENI Farm Safety
  • Genesis – SPAR Brand
  • Genesis – Hendersons Eurospar Community
  • Ardmore – Boxymo

Best Advert over 75k

  • Genesis – SPAR Effortlessly Gorgeous
  • Genesis – Tourism NI
  • Genesis – Hendersons Spar Christmas
  • Ardmore – Translink
  • Genesis – Farm Safety
  • Ardmore – Dale Farm – Future Farmers

BEST MIXED MEDIA CAMPAIGN

  • mxb – River Rock
  • RLA – Belfast Airport
  • Mammoth – Centra
  • ICAN – West Coast Cooler
  • Genesis – Tourism NI
  • ASG and Partners – Causeway Coastal Route
  • Genesis – Genesis Crafty

MAGAZINES

Best Magazine Advertisement

  • ASG and Partners – Douglas and Grahame – Remus Uomo
  • RLA – Belfast Telegraph/Recruit NI
  • Ardmore Advertising – Down Royal – Wild horses
  • Genesis Advertising – Genesis Crafty
  • HNH Digital Ltd – Abbey Bond Lovis Insurance Ltd – fishing fly/fish gatefold
  • RLA – Brett Martin – Introducing a clear plastic sheet into America

Best Magazine Campaign

  • Genesis Advertising – PSNI
  • mxb – Brett Martin – Drainage products, promoted by using well-known movie titles
  • Navigator Blue – Clandeboye Lodge Hotel

MEDIA OWNER

Media Owner Initiative – Category 1

  • Exterion Media – Metropolitan Moments – Bus Advertising
  • Clear Channel Northern Ireland – ASDA Live
  • Mirror Media – BelfastLoves

Media Owner Initiative – Category 2

  • Mirror Media – The Heroes of Youth Awards
  • The Irish News – Street Art
  • Q Radio – Proud to be Local
  • Belfast Telegraph / RLA – Rebrand of Belfast Telegraph’s digital estate

INTERNATIONAL

TV, Outdoor & Print

  • Genesis – Invest NI (8 Determined, Creative)
  • Genesis – Tourism NI
  • Ardmore – Rowan Glen
  • Genesis – Invest NI (5 Altogether More)

Radio, Digital & Magazine

  • ICAN – Linwoods
  • Genesis – Tourism NI
  • HNH Digital Ltd – London Evening Standard
  • mxb – Deep River Rock

PANI are most grateful to all of this year’s category sponsors and associate sponsors.
For enabling PANI to deliver these Awards and for their ongoing support of PANI.

sponsors