| MOST INNOVATIVE USE OF PRESS | ||
| SPONSOR: PANI | ||
| GOLD | Genesis | PHA – Lifeline |
| SILVER | Genesis | HUK – Haemo-wha? |
| BRONZE | Krow | Danske Take Over |
2025 WINNERS
PRESS
| BEST PRIVATE SECTOR CAMPAIGN | ||
| SPONSOR: THE IRISH NEWS | ||
| GOLD | Thought Boxes | Sex Education for Parents |
| SILVER | Genesis | HUK – Haemo-wha? |
| BRONZE | Genesis | Barista Bar – Make space for your time |
| BEST PUBLIC SECTOR CAMPAIGN | ||
| SPONSOR: MEDIAHUIS | ||
| GOLD | Genesis | PHA – Lifeline |
| SILVER | Ardmore | Translink Enterprise |
| BRONZE | Ardmore | Department of Justice Ending the Harm |
MAGAZINE
| MOST INNOVATIVE USE OF MAGAZINE | ||
| SPONSOR: PANI | ||
| GOLD | Genesis | Barista Bar – Make space for your time |
| SILVER | Genesis | PHA – Lifeline |
| BRONZE | Genesis | HUK – Haemo-wha? |
| BEST MAGAZINE CAMPAIGN | ||
| SPONSOR: PANI | ||
| GOLD | Krow | Kia (van) PBV Unveiling |
| Genesis | PHA – Lifeline | |
| SILVER | Krow | Hovis so soft |
| BRONZE | Genesis | HUK – Haemo-wha? |
DIGITAL
| BEST SOCIAL STRATEGY | ||
| SPONSOR: PROPERTYPAL | ||
| GOLD | Ardmore | Stena Line X Troy Hawke |
| SILVER | Genesis | PHA – Lifeline |
| Genesis | Barista Bar – Appy Days | |
| BRONZE | Ardmore | Lidl |
| Genesis | Barista Bar – 10th Birthday | |
| BEST DIGITAL CAMPAIGN | ||
| SPONSOR: BELFAST LIVE | ||
| GOLD | Genesis | Barista Bar – ‘Appy Days |
| SILVER | Krow | Danske Level Up |
| BRONZE | Krow | Faster icons |
| Genesis | Hendersons: 12 Deals of Christmas | |
| BEST USE OF DATA / ANALYTICS | ||
| SPONSOR: PANI | ||
| GOLD | Genesis | PHA – Lifeline |
| SILVER | Genesis | Barista Bar – ‘Appy Days |
| BRONZE | Ardmore | Department of Justice Stalking |
RADIO
| BEST RADIO CAMPAIGN | ||
| SPONSOR: Q RADIO | ||
| SILVER | Navigator Blue | CRASH Services – Just Call CRASH |
| BRONZE | U105 | PSNI AND BUSINESS IN THE COMMUNITY: FATAL FIVE CAMPAIGN |
| MOST INNOVATIVE USE OF RADIO | ||
| SPONSOR: BAUER MEDIA GROUP | ||
| SILVER | Ardmore | Translink Enterprise |
| BRONZE | Genesis | Barista Bar – Tell us a story |
| Genesis | HUK – Haemo-wha? | |
| MOST OUTSTANDING RADIO COMMERCIAL | ||
| SPONSOR: U105 | ||
| SILVER | Ardmore | Translink Belfast Grand Central Station |
| BRONZE | Bauer Media NI | Ballymena (Liam Neeson – This is Ballymena) |
OUTDOOR
| BEST OUTDOOR STRATEGY | ||
| SPONSOR: BAUER MEDIA OUTDOOR | ||
| GOLD | Krow | Hovis extra thick toastie |
| SILVER | Ardmore | Department of Justice Ending the Harm |
| BRONZE | Krow | Hovis so soft |
| BEST CROSS-FORMAT CAMPAIGN | ||
| SPONSOR: GLOBAL | ||
| GOLD | Krow | Hovis so soft |
| SILVER | Genesis | PHA – Lifeline |
| BRONZE | Genesis | Barista Bar – Make space for your time |
| BEST CREATIVE USE OF OUT OF HOME | ||
| SPONSOR: JCDecaux | ||
| GOLD | Genesis | PHA – Lifeline |
| SILVER | Genesis | Barista Bar – Make space for your time |
| BRONZE | Posterplan & Essencemediacom | We Are Going to Need a Bigger Billboard: Lidl’s Giant Price Drop Statement |
| BEST USE OF DIGITAL OUTDOOR | ||
| SPONSOR: BAUER MEDIA OUTDOOR | ||
| GOLD | Krow | Hovis extra thick toastie |
| SILVER | Genesis | PHA – Lifeline |
| BRONZE | Ardmore | Stena Line Plane Sailing |
TELEVISION
| BEST ADVERT UNDER £25K | ||
| SPONSOR: CHANNEL 4 SALES | ||
| GOLD | Genesis | PFNI – Let them Protect – DOMESTIC VIOLENCE |
| SILVER | Genesis | HUK – Haemo-wha? |
| BRONZE | Genesis | PFNI – Let them Protect – BURGLARY |
| BEST ADVERT BETWEEN £25-£75K | ||
| SPONSOR: CHANNEL 4 SALES | ||
| GOLD | Ardmore | Department of Justice – Ending the Harm |
| SILVER | Genesis | PHA – Lifeline |
| BRONZE | Ardmore | Send My Bag |
| BEST ADVERT OVER £75K | ||
| SPONSOR: CHANNEL 4 SALES | ||
| GOLD | Ardmore | Department of Justice – Ending the Harm |
| SILVER | Genesis | Fibrus – Broadband done right – COVERAGE |
| BRONZE | Genesis | Fibrus – Broadband done right – SPEED |
| BEST VOD ADVERT | ||
| SPONSOR: CHANNEL 4 SALES | ||
| GOLD | Ardmore | Department of Justice – Ending the Harm |
| SILVER | Genesis | Fibrus – Broadband done right |
| BRONZE | ASG | International – NEMP – Hope |
INTERNATIONAL
| BEST INTERNATIONAL: RADIO / TV / OUTDOOR | ||
| SPONSOR: THE SOUNDHOUSE NI | ||
| GOLD | Ardmore | Send My Bag |
| SILVER | Genesis | Fibrus – Broadband done right |
| BRONZE | Big & Bold | Security Matters |
| Genesis | Fibrus – Customer Approved Broadband | |
| Ardmore | Visit Pennsylvania | |
| BEST INTERNATIONAL: PRESS / DIGITAL / MAGAZINE | ||
| SPONSOR: ALEXANDER BOYD | ||
| SILVER | Big & Bold | Play the Long Game |
| BRONZE | Kaizen | Galway Races Summer Festival 2025 |
MEDIA OWNER
| BEST AIMED AT INCREASING / DELIVERING AUDIENCE ENGAGEMENT VIA PROMOTION OR OTHER ACTIVITY | ||
| SPONSOR: PANI | ||
| GOLD | Bauer Media Audio NI | The Taylor Swift Ticket Vault Promotion |
| SILVER | Global | All Eyes on Bus, March 2024 |
| BRONZE | Reach PLC/Belfast Live | ‘We Were There’ – Belfast Live 10 Year Anniversary |
| BEST AIMED AT GROWING / ENHANCING THE AUDIENCE BASE OR BENEFITTING AND IMPROVING THE MEDIA BRAND | ||
| SPONSOR: PANI | ||
| GOLD | Bauer Media Audio NI – Cool FM | Making Radio History |
| SILVER | Belfast Live | ‘The Voice of Tomorrow’ – Belfast Live Youth Audience Strategy |
| BRONZE | Channel 4 Sales | The Most Accessible Ad Break Ever – C4 Paris Paralympic Coverage 2024 |
| BEST MEDIA OWNER SALES TEAM OF THE YEAR | ||
| SPONSOR: PANI | ||
| GOLD | Bauer Media Outdoor NI | Bauer Media Outdoor DOOH Launch |
MIXED MEDIA
| BEST MIXED MEDIA CAMPAIGN | ||
| SPONSOR: SKY | ||
| GOLD | Ardmore | Department of Justice – Ending the Harm |
| SILVER | Genesis | PHA – Lifeline |
| BRONZE | Genesis | HUK – Haemo-wha? |
CINEMA
| BEST CINEMA CAMPAIGN | ||
| SPONSOR: PEARL & DEAN | ||
| GOLD | Ardmore | Driver or Passenger |
| SILVER | Genesis | Fibrus – Broadband done right |
| BRONZE | Navigator Blue | Department for the Economy – Vocational Qualifications |
GRAND PRIX
| GRAND PRIX | ||
| SPONSOR: PANI | ||
| WINNER | Thought Boxes | Sex Education for Parents |
