We would like to thank everyone who took the time to enter the PANI Awards this year.

Winners 2017

PRESS

Best Creative Use of the Medium

Sponsored by Independent News & Media

GOLD

RLA (Belfast International Airport – BEXIT Campaign disruptive press)

SILVER

Walkers (Ulster Bank sponsorship of the Balmoral Show)

Best Full Colour Display Advert

Sponsored by The Irish News
irish news

GOLD

RLA (Recruitment NI – Escape Plan)

SILVER

RLA (Belfast International Airport – BEXIT Campaign)

BRONZE

Genesis (Tourism NI Say Hello to More)

Best Public Sector Campaign

Sponsored by Alexander Boyd Displays

GOLD

No gold awarded

SILVER

Genesis (Tourism NI Say Hello to More)

BRONZE

Genesis (Invest NI Altogether More)

RADIO

Best Use of Radio

Sponsored by Downtown Radio/Downtown Country/Cool FM

GOLD

ASG and Partners (Department of Education (NI) – Education Works)

SILVER

Genesis (SPAR Squirrel)

BRONZE

ASG and Partners (Electoral Commission NI – 2016 Northern Ireland Assembly Election – Engaging a disengaged
population)

Best Radio Campaign

Sponsored by Q Radio

GOLD

ASG and Partners Electoral Commission NI – 2016 Northern Ireland Assembly Election – Engaging a disengaged population

SILVER

Ardmore (Phoenix Natural Gas – Another Great Reason)

BRONZE

Genesis (SPAR UK Deals)

Most Outstanding Use of Radio as a Sound Medium

Sponsored by U105.8FM

GOLD

Ardmore (Translink)

SILVER

Genesis (HSENI Farm Safety)

BRONZE

Genesis (Genesis Crafty Pancakes)

OUTDOOR

Best Use of Outdoor

Sponsored by Clear Channel Northern Ireland
clear channel

GOLD

RLA (Recruit NI – Escape Plan)

SILVER

RLA (Belfast International Airport – BEXIT Campaign)

BRONZE

Ardmore (Translink)

Best Outdoor Innovation

Sponsored by Exterion Media

GOLD

ICAN (West Coast Cooler)

SILVER

PML NI (PML and Power NI: Lighting up lives with brilliant backlighting)

BRONZE

Ardmore (Stena Line Spa Special Build)

Best Multi-Format Campaign

Sponsored by JCDecaux

GOLD

RLA (Belfast International Airport – BEXIT Campaign)

SILVER

Kinetic Zenith (Coors Light – Ice Cave Rave)

BRONZE

Genesis (Tourism NI Say Hello to More)

TV

Best Advert Under 25k

Sponsored by Channel 4 Sales

channel4

GOLD

Genesis (Compare NI)

SILVER

RLA (White’s Oats – Good Days)

BRONZE

Genesis (Eurospar Xmas Farm)

Best Advert Between 25k-75k

Sponsored by Channel 4 Sales

channel4

GOLD

Genesis (HSENI Farm Safety)

SILVER

Genesis (SPAR Local Fresh)

BRONZE

Ardmore (Boxymo)

Best Advert over 75k

Sponsored by Channel 4 Sales

channel4

GOLD

Genesis (Hendersons Spar Christmas )

SILVER

Ardmore (Translink Smartmovers)

BRONZE

Ardmore (Dale Farm – Future Farmers)

BEST MIXED MEDIA CAMPAIGN

Sponsored by PANI

pani

GOLD

ICAN (West Coast Cooler)

SILVER

mxb (An Epic Road Trip. Driven by AI technology. Route RiverRock)

BRONZE

Genesis (Tourism NI Say Hello to More)

BRONZE

RLA (Belfast International Airport – BEXIT)

MAGAZINES

Best Magazine Advertisement

Sponsored by Independent News & Media

GOLD

RLA (Recruit NI – Escape Plan)

SILVER

Genesis Advertising (Genesis Crafty)

BRONZE

ASG and Partners (Douglas and Grahame – Remus Uomo: Making Ulster Rugby look good)

Best Magazine Campaign

Sponsored by Ulster Tatler Group

ulster tatler group

GOLD

mxb (Brett Martin Blockbuster Products)

SILVER

Genesis Advertising (PSNI – Much More Than Paperwork)

BRONZE

Navigator Blue (Whatever Your Heart’s Desire)

MEDIA OWNER

Media Owner Initiative – Category 1

Sponsored by PANI

pani

GOLD

Mirror Media (Belfast Loves by Belfast Live)

SILVER

Exterion Media (Metropolitan Moments)

BRONZE

Clear Channel Northern Ireland (ASDA Live)

Media Owner Initiative – Category 2

Sponsored by PANI

pani

GOLD

Q Radio (Proud to be Local)

SILVER

Mirror Media (The Daily Mirror Heroes of Youth Awards)

BRONZE

Belfast Telegraph / RLA (Belfast Telegraph – Digital Rebrand)

SHORTLIST

The Irish News (Irish News GAA Street Art)

INTERNATIONAL

Outdoor, TV, Press

Sponsored by The Sound House

GOLD

Genesis (Tourism NI Say Hello to More)

SILVER

Genesis (Invest NI (Altogether More))

BRONZE

Genesis (Invest NI (Determined, Creative))

Radio, Digital and Magazine

Sponsored by SPOT ON

GOLD

No Gold awarded

SILVER

HNH Digital Ltd (London Evening Standard Digital Advertising Campaign)

BRONZE

ICAN (Linwoods)

GRAND PRIX

Sponsored by PANI

pani

Genesis

HSENI Farm Safety

PANI are most grateful to all of this year’s category sponsors and associate sponsors.
For enabling PANI to deliver these Awards and for their ongoing support of PANI.

sponsors