pani collage

2025 SHORTLIST

PRESS

MOST INNOVATIVE USE OF PRESS

SPONSOR: PANI

Danske Take Over

Krow

HUK – Haemo-wha?

Genesis

PHA – Lifeline

Genesis

BEST PRIVATE SECTOR CAMPAIGN

SPONSOR: THE IRISH NEWS

Barista Bar – Make space for your time

Genesis

HUK – Haemo-wha?

Genesis

Sex Education for Parents

Thought Boxes

BEST PUBLIC SECTOR CAMPAIGN

SPONSOR: MEDIAHUIS

Department of Justice Ending the Harm

Ardmore

Faster

Krow

PHA – Lifeline

Genesis

Translink Enterprise

Ardmore

MAGAZINE

MOST INNOVATIVE USE OF MAGAZINE

SPONSOR: PANI

Barista Bar – Make space for your time

Genesis

HUK – Haemo-wha?

Genesis

PHA – Lifeline

Genesis

BEST MAGAZINE CAMPAIGN

SPONSOR: PANI

Hovis so soft

Krow

HUK – Haemo-wha?

Genesis

Kia (van) PBV Unveiling

Krow

PHA – Lifeline

Genesis

DIGITAL

BEST SOCIAL STRATEGY

SPONSOR: PROPERTYPAL

Barista Bar – 10th Birthday

Genesis

Barista Bar – ‘Appy Days

Genesis

Go For It – Start Up Stories

ASG

Lidl

Ardmore

PHA – Lifeline

Genesis

Rugby for all

Power NI

Stena Line X Troy Hawke

Ardmore

BEST DIGITAL CAMPAIGN

SPONSOR: BELFAST LIVE

Barista Bar – ‘Appy Days

Genesis

Belfast Health & Social Care Trust – Vascular Surgery

ASG – The Formula

Danske Christmas Fraud

Krow

Danske Level Up

Krow

Faster icons

Krow

Hendersons: 12 Deals of Christmas

Genesis

BEST USE OF DATA / ANALYTICS

SPONSOR: PANI

Barista Bar – ‘Appy Days

Genesis

Department of Justice Stalking

Ardmore

LCCC – Dog Fouling

ASG

PHA – Lifeline

Genesis

RADIO

BEST RADIO CAMPAIGN

SPONSOR: Q RADIO

Countdown to Clearing

ASG

CRASH Services – Just Call CRASH

Navigator Blue

Henderson Group – DISHtractingly Tasty

Genesis

PSNI AND BUSINESS IN THE COMMUNITY: FATAL FIVE CAMPAIGN

U105

MOST INNOVATIVE USE OF RADIO

SPONSOR: BAUER MEDIA GROUP

Barista Bar – Big day ahead

Genesis

Barista Bar – Tell us a story

Genesis

DALZELLS OF MARKETHILL – BARRIES BRIEFS

U105

Henderson Group – DISHtractingly Tasty

Genesis

HUK – Haemo-wha?

Genesis

Translink Enterprise

Ardmore

MOST OUTSTANDING RADIO COMMERCIAL

SPONSOR: U105

Ballymena (Liam Neeson – This is Ballymena)

Bauer Media NI

Give Hope a Home 2024

ASG

Hovis so soft

Krow

Pet Warehouse (We Understand Pets)

Bauer Media NI

Translink Belfast Grand Central Station

Ardmore

OUTDOOR

BEST OUTDOOR STRATEGY

SPONSOR: BAUER MEDIA OUTDOOR

Barista Bar – Make space for your time

Genesis

Department of Justice Ending the Harm

Ardmore

Hovis extra thick toastie

Krow

Hovis so soft

Krow

HUK – Haemo-wha?

Genesis

LCCC – Dog Fouling

ASG

BEST CROSS-FORMAT CAMPAIGN

SPONSOR: GLOBAL

Barista Bar – Make space for your time

Genesis

Guinness Premier League

PML Group

Hovis so soft

Krow

HUK – Haemo-wha?

Genesis

PHA – Lifeline

Genesis

Translink Climate

Ardmore

BEST CREATIVE USE OF OUT OF HOME

SPONSOR: JCDECAUX

Barista Bar – FROTHY (the snowman)

Genesis

Barista Bar – Make space for your time

Genesis

Heineken “Love Rivalry”

Talon & dentsu

PHA – Lifeline

Genesis

We Are Going to Need a Bigger Billboard: Lidl’s Giant Price Drop Statement

Posterplan & Essencemediacom

BEST USE OF DIGITAL OUTDOOR

SPONSOR: BAUER MEDIA OUTDOOR

Barista Bar – ‘Appy Days

Genesis

Hovis extra thick toastie

Krow

PHA – Lifeline

Genesis

Rockshore ‘Bank It’

PML Group

Stena Line Plane Sailing

Ardmore

TELEVISION

BEST ADVERT UNDER £25K

SPONSOR: CHANNEL 4 SALES

CRASH Services – Just Call CRASH

Navigator Blue

Fibrus Broadband – Testimonials from the tank

Genesis

HUK – Haemo-wha?

Genesis

PFNI – Let them Protect – BURGLARY

Genesis

PFNI – Let them Protect – DOMESTIC VIOLENCE

Genesis

Shield – Bringing calm to collisions

Genesis

Translink Life BetterConnected

Ardmore

BEST ADVERT BETWEEN £25-£75K

SPONSOR: CHANNEL 4 SALES

Department for the Economy – Vocational Qualifications

Navigator Blue

Department of Justice – Ending the Harm

Ardmore

DOJ – NI Prison Service – Not Everyone

ASG – The Formula

PHA – Lifeline

Genesis

Send My Bag

Ardmore

BEST ADVERT OVER £75K

SPONSOR: CHANNEL 4 SALES

Department of Justice – Ending the Harm

Ardmore

Fibrus – Broadband done right – COVERAGE

Genesis

Fibrus – Broadband done right – PRICE

Genesis

Fibrus – Broadband done right – SPEED

Genesis

Fibrus – Customer Approved Broadband

Genesis

Hendersons – 12 Deals of Christmas

Genesis

Insure What Matters

ASG

BEST VOD ADVERT

SPONSOR: CHANNEL 4 SALES

Department for Communities – Move More, Live Better

Navigator Blue

Department of Justice – Ending the Harm

Ardmore

Fibrus – Broadband done right

Genesis

International – NEMP – Hope

ASG

INTERNATIONAL

BEST INTERNATIONAL: RADIO / TV / OUTDOOR

SPONSOR: THE SOUNDHOUSE NI

Fibrus – Broadband done right

Genesis

Fibrus – Customer Approved Broadband

Genesis

Security Matters

Big & Bold

Send My Bag

Ardmore

Visit Pennsylvania

Ardmore

BEST INTERNATIONAL: PRESS / DIGITAL / MAGAZINE

SPONSOR: ALEXANDER BOYD

Galway Races Summer Festival 2025

Kaizen

Play the Long Game

Big & Bold

Ready to Roll

Big & Bold

MEDIA OWNER

BEST AIMED AT INCREASING / DELIVERING AUDIENCE ENGAGEMENT VIA PROMOTION OR OTHER ACTIVITY

SPONSOR: PANI

All Eyes on Bus, March 2024

Global

The Taylor Swift Ticket Vault Promotion

Bauer Media Audio NI

‘We Were There’ – Belfast Live 10 Year Anniversary

Reach PLC/Belfast Live

BEST AIMED AT GROWING / ENHANCING THE AUDIENCE BASE OR BENEFITTING AND IMPROVING THE MEDIA BRAND

Making Radio History … how Cool FM became NI’s Number 1 Radio Station for the very first time by growing the audience base and improving our brand

Bauer Media Audio NI – Cool FM

State of the Nation Event, March 2025

Global

The Most Accessible Ad Break Ever – C4 Paris Paralympic Coverage 2024

Channel 4 Sales

‘The Voice of Tomorrow’ – Belfast Live Youth Audience Strategy

Belfast Live

UTV

UTV

BEST MEDIA OWNER SALES TEAM OF THE YEAR

SPONSOR: PANI

Bauer Media Outdoor DOOH Launch

Bauer Media Outdoor NI

Collaborating through Innovation – We are Everywhere our Advertisers Need Us to Be

Bauer Media Audio NI

Global for Sales Team of the Year

Global

Reach

Reach

UTV

UTV

MIXED MEDIA

BEST MIXED MEDIA CAMPAIGN

SPONSOR: SKY

CRASH Services – Just Call CRASH

Navigator Blue

Department of Justice – Ending the Harm

Ardmore

Hovis so soft

Krow

HUK – Haemo-wha?

Genesis

PHA – Lifeline

Genesis

Women’s aid Time is ticking

Krow

CINEMA

BEST CINEMA CAMPAIGN

SPONSOR: PEARL & DEAN

Department for the Economy – Vocational Qualifications

Navigator Blue

DOJ-NI Prison Service

ASG – The Formula

Driver or Passenger

Ardmore

Fibrus – Broadband done right

Genesis

Stroll Insurance – A walk in the park

ASG

GRAND PRIX

SPONSOR: PANI

No Shortlist – Winner to be revealed on the night